Our Story
Brouhaha started when five friends had one simple goal: to bring back loose fits for everyone. Read more about the story that brought us here below:
The Idea
We were bored of poorly made, uncomfortable underwear with uninspired designs.
We took nature as our inspiration and set out to make something different that had appeal for all underwearers.
The Principles
We want to have a positive impact on the planet, and decided that anything we made would have to be sustainable and ethical.
We made our boxers from organic cotton, and the factory we work with guarantee a living wage and excellent working standards.
The Launch
We launched in November 2021 with our first three designs, and were overwhelmed with the love people had for our creations.
We immediately started plotting our next collection, working towards our goal of loose pants for everyone.
Season Two
We've now launched Season Two! Three piping hot new designs which we think might even surpass the ones that came before.
We've reworked the sizing, made the fit more comfortable, and even introduced a tote bag. What's not to love?